Invisible ads – by Lisa
Finding weird and wonderful executions of digital campaigns is a really great thing to talk about in interviews/application forms, as not only are they more interesting than your run-of-the-mill TV ad, but it also shows that you’ve done something more than just turned on the TV or opened up a newspaper. Here is an example of something brilliant – made possible thanks to digital.
So I’m carrying on with this (admittedly) strange theme of ‘screens’ here… but I promise it’s more interesting than it sounds…
As part of their on-going ‘Unleash the Chaos’ campaign, Lynx in Australia created some rather special screens to show their current ads. Sydney residents were asked to wear a pair of polarised sunnies when looking at some (unknowingly hacked) LCD screens in the windows of a terrace house. To the naked eye, they were just blank screens, but when viewed through the special sunglasses, they burst into life, with footage of men and women coming under the infamous ‘Lynx effect’ – with a few random images thrown in, including a swimming dog. This was a great experiential campaign, and it really demonstrates the flexibility of this platform for brands to engage with their consumers in exciting and memorable ways.